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Search Engine Optimization

Search Engine Optimization (SEO) is the process of making your site better for search engines.

How SEO changed in the last few years

Published by Atul Kumar Pandey on February 14, 2022.
SEO

In terms of updates and innovation, SEO is one of the leaders on the web Through regular algorithm changes, Google makes SEO a much more rewarding experience for those who own blogs-websites and makes it much easier to deal with others who practice black hat SEO techniques. What it all means is that the SEO […]

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Categorized in Business, Marketing and tagged in , , .

Optimize images for SEO

Published by Atul Kumar Pandey on July 12, 2021.
Images

Images and visuals are the main modes of information presentation these days. Optimized images can drive more traffic to your website and blog. Just follow some of the basic search engine tips.

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How to create “POWERFUL” backlinks?

Published by Atul Kumar Pandey on August 5, 2020.
Link Building

Whether you are a beginner or experienced in link building, you’ll find something new and interesting today. So let’s start with the small introduction. What is link building? Link building is the process of getting links from other websites to yours. Links are called “Backlinks” or “Hyperlinks”. Actually, links are used for navigating the different […]

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How to learn SEO at home?

Published by Atul Kumar Pandey on May 27, 2020.
SEO

If you are running a business online, then it is evident that you will love to find your website on the front page of every search engine including Google, Bing, or Yahoo. And if you want to get your website on the first page of search results, you need to have the best internal knowledge […]

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How to Create Relevant and Engaging SEO Reports?

Published by Raul Harman on May 18, 2020.
SEO Report

What separates a perfect SEO report for a low-quality one? Low-quality SEO reports are complex and packed with technical jargon. They include way too many KPIs and metrics and do not explain them to a client. Just because you are tracking clients’ SEO performance via multiple tools, copy-pasting a bunch of stats to Excel, and […]

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12 ways to enrich organic click-through rate

Published by Dileep Thekkethil on March 4, 2020.
Organic CTR

A website can generate a good amount of traffic if it ranks at the top of the Search Engine Results Pages (SERP). One can also get a lot of business opportunities by simply improving the search performance and Click-Through Rate (CTR) of the landing pages of the website. This can be done by utilizing the […]

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Categorized in Business and tagged in .

5 natural language SEO strategies to gain a competitive advantage

Published by Raul Harman on March 4, 2020.
Natural Language

Voice assistants have been gaining momentum over the past few years. According to Gartner, over 75% of households in the U.S. already own a smart speaker. Parallel with the rise of voice-enabled technologies, the number of voice searchers is also growing. By the end of 2020, over half of online searches will be based on […]

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Categorized in Business, Marketing and tagged in , .

Seven effective marketing strategies for your online business

Published by Atul Kumar Pandey on February 24, 2020.
Marketing Strategies

As a business owner, you may be offering the best products and services in the market. However, all your efforts can potentially go to waste if people don’t know about your business. A strong online presence is essential to any business’s success in this day and age. It is something that cannot be overlooked that’s […]

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Why Link Building is Not the Future of SEO?

Published by Atul Kumar Pandey on October 23, 2019.
Link Building is Not the Future of SEO

What is Link Building? We often hear the term ‘link building’, especially when we are in the field of SEO (search engine optimization). Link building means getting external links to your website. Basically, it is the practice of promoting your website to other website owners. Link building increases inbound links to a webpage, which in turn […]

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Categorized in Business, Marketing and tagged in , .

Keyword rank tracking mistakes you must avoid

Published by Atul Kumar Pandey on September 26, 2019.
Keyword Rank Tracking

Being an SEO professional, your everyday to-do’s checklist must hold rank tracking as a critical task. Are you tracking your keyword rankings properly? Or, not even sure about it? By the way, mistakes are not only set to beginners alone. Even expert marketers would commit to those. When it comes to rank tracking, the mistakes […]

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Categorized in Business and tagged in , .