A website can generate a good amount of traffic if it ranks at the top of the Search Engine Results Pages (SERP). One can also get a lot of business opportunities by simply improving the search performance and Click-Through Rate (CTR) of the landing pages of the website.
This can be done by utilizing the services of content writing experts and applying advanced SEO strategies. The success of these efforts can be measured with the help of organic click-through-rate.
For measuring the organic CTR, find out the number of times people clicked on your website and the number of people that came across your website.
For example, if you rank at the top for a keyword that is searched 1000 times a month and your website is clicked by 5 people in that month, then the CTR of your website is 5%. Having a higher CTR results in higher organic traffic to your website.
As of today, Google takes more than 200 factors into account before ranking a website on the top of SERP. One of these factors is organic CTR. Websites with high CTR are more likely to get a ranking boost. This article will explain how to improve organic CTR by discussing a number of sure-shot points:
01. Look out for long-tail keywords.
Having long-tail keywords is a well-known way of making your SEO strategy successful. Adding long-tailed keywords to your website content would increase the chances of your website ranking higher. This method is known as keyword clustering. Herein, instead of targeting the primary keyword, you focus on the related long-tail keywords. Using a keyword cluster can improve your website ranking and bring it to the top of SERP.
02. Write influential meta descriptions.
A meta description is basically an explanation of what the link is all about and what to expect when you click it. It can easily make or break a link.
Thus, it is important to write clear, impactful, and concise meta descriptions for increasing the organic CTR of a website and boosting traffic.
It is advisable to limit the meta descriptions to 160; hence, you need to be creative while writing meta descriptions. Including a call-to-action (CTA) in the meta description will also help in attracting traffic and increasing CTR.
03. Have a structured data.
A structured data oversees the visibility of information info boxes at the top of SERP.
This ensures that a user does not need to click on the link to read the entire content and can get the required information about the website from the excerpt at the top.
It also helps the search engines understand your website content better and enhance your rank in the searches by displaying only the necessary information when the user makes an inquiry.
Once the visitor knows that your website is relevant, there are better chances that they would click on it. This will result in improved organic CTR.
04. Include images in your posts.
Images serve as a good source for improving organic CTR and user engagement. According to a study by Vero, having images can increase the CTR by 42% in emails. Visual content is a great way to attract the user’s attention and drive more traffic to your website. The content that has relevant images also play a relevant role in featured snippets.
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05. Keep titles simple.
The title is the first thing that the visitors notice in an online search result; hence, they need to be simple as well as engaging. If you’re looking to boost personal branding, you can add the name of your website at the beginning or end of the title.
In case your titles are not catchy, the users would not be encouraged to click or read them, resulting in reduced organic CTR and decreased traffic.
While Facebook ad campaigns or Google ads keep a check on how the headline or title is performing, trying out different headlines, and checking the change in CTR is a good way to do so. In case you’re not sure how to proceed, you can utilize the services of SEO content writers, they are really helpful most of the time.
06. Include detailed URLs.
Including vivid URLs can highly boost a website’s CTR.
A URL is also a great place to include long-tailed keywords as it is the first thing a user notices in an online search result. It is also a good idea to categorize while publishing a web page or writing a blog. This gives you more space for keyword placement and boosts visibility in search engines. This also makes it evident to the visitor that the page has been selectively displayed from a broad product category.
07. Make use of an effective content format.
Having an effective content does not indicate that it only has to be well-written. It can also denote how the content is being presented. Since many users do not like to read through long-form content, you can include listicles in your content. Presenting the content in a listicle format would help in increasing the organic CTR for a website. It will also enhance the ranking of your website in the featured snippets as well as SERP.
08. Optimize load speed of your website.
The loading speed of a website is an important factor in determining CTR success. If a website loads slowly, users are more likely to leave before the content loads completely.
In mobile devices, a wait time of up to 5 seconds can increase the bounce rate by more than 90%. Load speed also determines the rank of the website, so ensure that you optimize your website to make it fast and reliable.
09. Compare the desktop and mobile experience.
While analyzing a website’s CTR, check for both the desktop and mobile versions, as it may vary. The website needs to be optimized for both these versions.
Also, you should look for any broken pages or slow loading images that may be affecting the CTR of your website. There are a number of free SEO tools that can be used to find out any issues on your website.
10. Examine the present CTR.
Another basic way to improve your blog’s click-through rate is to examine the present CTR of your website and find out the average. If any web page has lower CTR than the average, it should be thoroughly analyzed and optimized for headlines, meta tags, content, and images. Improvement in these areas can help boost the CTR for your website.
11. Get listed in Google’s knowledge graph.
Listing your website in Google’s Knowledge Graph is a good way to boost your website’s CTR.
In case you run a local business and have listed your business in local listings and Google places, search engines may use information from these pages to form a knowledge graph for your website.
A Knowledge Graph contains details about a business, such as a name, partners, social profile links, and so on. Having a business listing on Google’s Knowledge Graph can result in higher organic CTR and increased traffic. So have an aim to get that too.
12. Compare your website with competitors.
In case you feel that your website is not performing in terms of CTR as compared to your competitors, you should analyze the cause of the problem.
In most cases, high CTR is a result of synchronization in terms of meta tags, titles, and content.
Your website should also include similar synchronization. The organic CTR is the natural traffic coming to your website. You should keep experimenting with the newer SEO strategies to check which one gets you the highest organic click-through rate.