Tag: Marketing
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Is your social media marketing ignoring a key demographic?
A significant percentage of marketing campaigns have a tendency to focus on the younger and middle-aged markets, judging by the advertisements across different channels. Yet, businesses have good reason to reach out to seniors as well. Seniors constitute a significant and growing percentage of the population, and they have significant spending power because of retirement […]
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7 ways to increase your retail sales
As we make our way out of the COVID-19 pandemic, consumers are ready to spend, both online and inside your store. In-store shopping is still a considerable part of any retailer’s business, and getting that foot traffic in the door to engage with your products and services is key to building shopper loyalty. Here are […]
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Why is email marketing important for you?
There could be advantages and disadvantages of email marketing, but you cannot ignore the fact that email marketing is still one of the most effective ways of reaching out to your customer whatever your business may be. More than 2.5 billion people use email as a way of communication, this is growing daily. The question […]
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7 data-driven media planning strategies for your business
For a marketing strategy to be successful, it has to be based on data-driven media plans. This means that the plans you wish to incorporate as strategies for your business are founded on strong information and data. It’s not just enough to have random strategies, and then hope that these will work without putting in […]
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5 expenses your business needs to spend in order to compete
Every business owner has their own story, and their own strengths and weaknesses — but one thing that most successful business owners have in common is they’re good with money. These business owners know both how to reduce spending, but also what spending is essential. Some expenses are close to non-negotiables, and you can’t ignore […]
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Actionable ways to make an eCommerce store cost-effective
Working for yourself and running your own business can be exceptionally rewarding. You get to choose your own hours, follow your passions and potentially earn big and make a success of your dream. However, when you’re working in the realm of e-commerce, there are some steady costs you’ll need to keep in mind, and they […]
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What are the benefits of Google Ads?
Digital or online advertising allows you to advertise and show your ads to individuals who may be interested in purchasing your products and services. And Google Ads is a great way to get started. With Google Ads, you can track the customers who clicked on your Ads. It also gives you the ability to reach […]
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How VR marketing will affect consumer to brand interaction
Immersive technology, the group name for augmented reality (AR) and virtual reality (VR) is not the future, it is now! It is no secret that in 2015 when VR became a reality, it wasn’t much use. But through years of development and improvements, top tech companies such as Google, Samsung, HTC and Oculus are finally […]
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5 reasons why digital marketing need to be a part of your food business
One of the latest and impactful trends which are going on in the business world these days is digitalization. Almost all people are familiar with this term nowadays because of the rapid expansion of the world of the internet. People have really got fond of the internet, and because of the existence of smartphones, it […]
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How to promote your apps by search keywords?
You have certainly faced the problem of how to promote your apps. How great your product can be, it won’t bring organic traffic without marketing. There are many methods to make your apps visible to the audience. The one that we want to tell you about is the promotion by search keywords or terms. What […]
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How to create the perfect omnichannel marketing strategy?
Leads, prospects, and customers of today move from device to device and from one digital channel to another when interacting with the brands they follow. Americans use, on average, 4.3 different devices per day to browse the internet. Also, the average number of social media accounts a person has in 2020 is 8.6. Making sure […]
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What are the benefits of marketing?
In our modern society, it is more important than ever that businesses have a means of promoting themselves and marketing their products. Having the ability to advertise one’s product allows businesses to grow and expand and can be the deciding factor between creating a global conglomerate and becoming professionally stagnated. Realizing the opportunity that can […]