There could be advantages and disadvantages of email marketing, but you cannot ignore the fact that email marketing is still one of the most effective ways of reaching out to your customer whatever your business may be.
More than 2.5 billion people use email as a way of communication, this is growing daily. The question of why email marketing is important for you matters. Yes, because your business growth depends on it, your customer interactions and feedback data can be collected, whatever your business type. The growth forecasts can be based on this and you know which direction you are heading towards. And above all the personal touch is the key that works wonders.
Email marketing can change business dynamics.
No doubt for a start-up things are not easy at times. Every penny counts as you are in the mode of investing only initially. But remember some features to run a business are indispensable like an email software tool.
Having said this, there are countless options to research and save. One of them being the best voucher codes through which you can purchase software and save to focus on the other essentials of your business.
There is always room for a/b testing in email marketing, and you should continuously test it for better results.
Email marketing is inexpensive.
Yes, the ROI (return on investment) can be massive. Email marketing allows you to reach a large audience at a rate of nearly nothing per message. Reaching out to a thousand customers through printed flyers with envelopes, postal charges; cost how much? And you are not even sure of the response you will get.
Research by VentureBeat and the Direct Marketing Association (DMA) shows that for every $1 spent, email marketing generates $40 in ROI; with the help of automated email marketing, one can extend the benefits.
Now you can realize, why email marketing is important for you.
Effective customer acquisition.
Social Media may be the first way to get connected with the prospective customer and mind you that cannot be ignored. But when it comes to personal contact and sharing of information and getting on with the development of relationships, it is this form of communication that is best suited to it.
Personal and customizable.
Through personal contact, the acquisitions or the prospective customer can be converted into a real customer. Thanks to email marketing which gives you so much room to interact on one basis. The tailored messages to each type of group or list that you have developed based on customer priority work so well in this case.
When you put up a post on your social media channels, you address your audience in general as a whole but using your email marketing, allows you to address people personally by their name, importance or requirements. Eventually, your messages get through privately in their personal inbox for direct interaction.
When sending emails especially in bulk, you definitely have a target and the expected outcome in mind in terms of a monetary or social benefit. Whether you realize it or not, everybody is being guided to do something with an email –reply or even straight buying.
Email is transactional by nature as you want immediate traffic to your website and ultimately drive sales.
The best part is you can see results straight away of your marketing strategy.
Real-time impact measurement.
It is said what can be counted, can be measured. In this case, it can be because you know your list and priorities. You don’t work on guesswork in email marketing. An email software helps you track who opened your email, which links were clicked, and how many people unsubscribed.
Using the data, you can make adjustments to your email campaigns to improve their effectiveness. Use software that can generate statistics plus allows for split testing of your emails. Both Soft email intro approaches and the direct hard ones have appealed to which group etc.
Easy customers reach through mobile.
One of the topmost reason email marketing has value is that it’s an easy way to start reaching consumers on mobile without investing a lot in new technology or software. Whether at the office or the fast-food outlet or the Airport, people are always connected through mobiles. Pew Research Center April’s report indicates that 52 percent of US cellphone owners access their emails from their phones.
Power of automation.
Harness the power of automation to supercharge your email marketing strategy towards the targeted customers and reach out to them through smarter email software. Work smarter not harder, let your software do the major work. It’s an essential tool for attracting and retaining customers and maintaining customer relationships.
The power of after-sale service is often undervalued. It’s important to keep investing in your clients. It’s a great way to encourage your customer to repurchase. E.g. Ikea shares a family newsletter that gives its product overview, conducts family activities, events, workshops, and exclusive promotions using this important tool.
Quite sure by now you must have understood why email marketing is important for you and how it can change the way your business behaves. It is said that think big, start small, then change and further maneuver your business according to the dynamics to grow unlimited.