Marketing Ideas

How to present your ideas at work?

A man is presenting his ideas at work

Presenting an idea to your boss may be challenging. New ideas and a proactive position are the best way to prove to your superior that you’re not an average employee. In this article, we collected the best tips to present your ideas without any fear.

Is your social media marketing ignoring a key demographic?

Seniors

A significant percentage of marketing campaigns have a tendency to focus on the younger and middle-aged markets, judging by the advertisements across different channels. Yet, businesses have good reason to reach out to seniors as well. Seniors constitute a significant and growing percentage of the population, and they have significant spending power because of retirement […]

7 ways to increase your retail sales

Retail sales

As we make our way out of the COVID-19 pandemic, consumers are ready to spend, both online and inside your store. In-store shopping is still a considerable part of any retailer’s business, and getting that foot traffic in the door to engage with your products and services is key to building shopper loyalty. Here are […]

How VR marketing will affect consumer to brand interaction

Virtual reality

Immersive technology, the group name for augmented reality (AR) and virtual reality (VR) is not the future, it is now! It is no secret that in 2015 when VR became a reality, it wasn’t much use. But through years of development and improvements, top tech companies such as Google, Samsung, HTC and Oculus are finally […]

How to create the perfect omnichannel marketing strategy?

Omnichannel Marketing Strategy

Leads, prospects, and customers of today move from device to device and from one digital channel to another when interacting with the brands they follow. Americans use, on average, 4.3 different devices per day to browse the internet. Also, the average number of social media accounts a person has in 2020 is 8.6. Making sure […]

What are the benefits of marketing?

Marketing

In our modern society, it is more important than ever that businesses have a means of promoting themselves and marketing their products. Having the ability to advertise one’s product allows businesses to grow and expand and can be the deciding factor between creating a global conglomerate and becoming professionally stagnated. Realizing the opportunity that can […]

How to improve your article marketing?

Article Marketing

The key to being successful at article marketing is by putting a lot of content on the Internet. The next important things are to get readers and to appear as an expert. The more popular you get, the more it is likely people will keep reading your content. Putting out a lot of high-quality articles […]

Why website localization is important for global marketing?

World map

The COVID-19 pandemic has impacted the business sector tremendously. Due to social distancing measures and home quarantine, people started working from home. They have also started shopping from home — that is, online. In order to keep operations going, businesses have moved to digital. But this move can also be seen as an opportunity to […]

Marketing on a small budget

Marketing on a Small Budget

When your business budget is tight, one of the first areas you tend to look at is your marketing expenses. For most of the companies marketing expenses can be 10 to 20% of the budget. Although this can be an easy area to use to reduce your overall business costs, it’s important to make sure […]

Kickstart Your Brand by Creating Digital Awareness

Campaign Creators

If you’re reading this, you’re probably wondering how to make a name for your brand. With the current global health crisis, businesses made a huge shift towards establishing a strong online and digital presence due to quarantine and lockdown measures placed around the world. That is why some businesses that fail to adapt to the […]