If you’re reading this, you’re probably wondering how to make a name for your brand. With the current global health crisis, businesses made a huge shift towards establishing a strong online and digital presence due to quarantine and lockdown measures placed around the world.
That is why some businesses that fail to adapt to the current economic situation have trouble keeping their brands intact. Of course, every businessman would want their brand to be on top of the list, to be the first thing that comes to the consumers’ minds when thinking about a product.
This is why many people invest in brand awareness early on in their business.
Brand awareness is the familiarity of your target audience with your brand. Businesses who maintain their brand awareness will likely generate more sales on their products no matter how low the market is performing, so it’s definitely something you need to work on.
A study in 2019 said that users on the internet spend around 43 minutes a day on Facebook. This alone made companies turn into investing in digital awareness for their brand.
The digital landscape is indeed a good place to start a publicity campaign for your brand. But how exactly does one increase its brand awareness on social media?
There are many strategies you can invest on to do that, here are some of them:
Every clear strategy begins with a thorough analysis and study to back you up during your planning stage. Ample research about your planned product, the industry you will be working on, competitive analysis of your competitors. More importantly, you would want to determine with your research who your brand would cater to or who your target market is.
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The key to a smooth sailing business is to be backed up by the right information.
Understand Your Target Market
In order to increase your brand awareness, you must be keen on who your target market is.
This way, you can strategize your campaigns according to their interests, online behavior, consumer behavior, and demographics, to name a few. Social media sites like Facebook and website analytics tools like Google Analytics can analyze the demographics of your online community.
This can help you tweak your publicity campaign to improve the digital awareness of your brand.
Pick a Platform
The great thing about the internet is that you have loads of options for online platforms for your brand. However, not everything is made to match your content marketing strategy. While the possibilities are endless, choose only the manageable online platforms to help your brand awareness. From here, your team can focus on creating a quality content strategy to connect with your audience.
Create a Brand Persona
In order for your brand to make a name for itself, you would need to talk to your audience in an engaging and conversational manner that would keep them interested. Think of your brand as a person and not an object. Make your campaigns look like a person is speaking through your content. No one wants a robotic broadcasting personality online. If you generate your brand’s persona closely to your audience, you can expect better engagement results and improved awareness for your brand.
Invest in a Website
Of course, the digital landscape isn’t just about social media. You would want to have your own online space for your brand and everything your audience needs to know about.
This is where a website comes in. Your website is a great avenue for you to create content that your audience craves for. It is also a good place to generate maximum engagement to help improve your brand awareness. Consider your website as an extension of your business.
If you want people to be aware of your brand, you would need to take a serious step for your website.
Take on a Visual Approach
Admittedly, the digital world is a noisy and congested platform to be in. To stand out, your strategy would need to be unique. Everything works at a fast pace in the digital world, you would need something to instantly capture the attention of your audience. And that’s the great thing about including visuals into your campaign. It’s a great eye (or thumb) stopper no matter what platform you use.
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Establish Expertise Online
An established brand reputation and awareness are built with trust between the business and its target audience. In order to do this, you must prove to your audience that you know the twist and turns of the industry and your own brand. You can do so by creating content on your website or social media where you can share knowledge about the brand and many other things. Show your audience that you know what you’re doing, and they will remember you for that.
Listen and Adjust
As your online presence progresses, tools like Facebook Insights and Google Analytics will be able to generate enough information on your engagement statistics – what your audience liked more or where they spent more time on your page.
All this information will help you improve your strategic campaign to increase your brand awareness. It pays to listen to your audience. There are many social media listening tools and services available that would further help in understanding your audience.
The digital world is a complicated and fast-paced environment and you must do everything you can to keep up with its trends. Interests change day by day and in order for your brand awareness to stay, you must be ready and be ahead of the game to stand out from the crowd.