Social platforms are not a novelty in the digital marketing universe, but they keep evolving and creating new opportunities for brand promotion. It’s not a surprise given the fact that networks such as Facebook and Instagram attract more than three billion monthly active users.
However, building a comprehensive social media marketing plan is everything but easy since you have to be very creative in order to distinguish your business from the crowd of competitors. Your goal should be to find a perfect mix of high-quality promotion ideas that can really allow you to get the foot in the door and make a big breakthrough.
This is, of course, easier said than done, but we are here to give you a hand by presenting nine social media marketing tactics that you are probably not using to their fullest capacity.
Let’s take a look!
1. Account optimization.
This tip should be a no-brainer, but a surprisingly big percentage of marketers fail to optimize social media accounts to the fullest extent. It’s a simple process, but you have to complete it thoroughly:
Upload a Quality Profile Picture: Use a representative photo that your business is famous for. It can be a logo or some other type of brand-related visual.
Write a Brief Description: This is a critical step since you have to describe the essence of your business in a few short lines. If you don’t know how to do it properly, we recommend you to consult with content creators.
Add a Link: Whenever possible, add a link to your website. For instance, Instagram gives you only one opportunity to place a URL and that is in the bio section, so you must not forget to do it.
2. Publish infographics.
Infographics represent a highly attractive content type, but they are still not being exploited enough in the social media universe. According to the report, people will read an infographic 30 times more likely than a purely textual article.
You can quickly create quality infographics using online tools like Canva. This platform offers you tons of eye-pleasing templates, so you don’t have to bother with design. Besides that, agencies can assist you in writing the best copies for your infographics, making the creation process even faster.
3. Create shoppable tags.
Instagram and Facebook allow users to create shoppable tags, a feature that is a game-changer for product-oriented businesses. The idea is simple – you can publish a product image, while users who click on tagged items go directly to the product page to see more details about it. You shouldn’t use this feature too frequently because social media are supposed to be fun and entertaining, but it can’t hurt to do it from time to time.
4. Cooperate with influencers.
You are probably working with social influencers already, but we want to give you one simple suggestion here – try to combine micro and macro influencers to generate the best results. Celebrities and macro influencers perform well if you are just trying to raise awareness. On the other hand, micro influencers are always a better option if your goal is to drive user engagement.
5. Use live-streaming for promotion.
Do you know that over 80% of social media users would rather watch live video than read a brand’s social post? Live video is booming thanks to its flexible nature – it looks more natural and viewers are more willing to consume it.
The feature is also great for retention, especially if you combine it with questions and answers. Namely, you can invite people to ask you questions in comments and then you can select the most interesting inquiries and answer live. This often encourages users to watch videos longer because they are waiting to hear answers to their questions.
6. Activate your employees.
Users love to see real people behind the brand, which gives you the opportunity to activate employees and inspire them to share entertaining content. It’s a great way to humanize your brand and show how things work behind the curtains. This tactic helps brands to strengthen relationships with their fans, thus generating long-term effects on customer loyalty.
7. Don’t forget to advertise.
Paid advertising is mandatory if you want to maximize the efficiency of social media campaigns. Each platform has its own advertising system, but you should focus on one or two networks where your fans spend most of their online time.
Jake Hudson, a content creator and a co-author of Boom Essays review, claims that Facebook is currently a dominant force in social advertising because it offers a wide range of targeting possibilities: “From core audiences to lookalike users and custom target groups, you can use Facebook Ads to segment users so as to reach highly specific customers.”
8. Add social share buttons to the website.
Social share buttons are yet another way to promote your content through social media. It’s an indirect method because you actually allow website visitors to share content on their social profiles with a single click of the button. The system is very easy to set up if you are running a WordPress site; just download a plugin and you are good to go.
9. Use social icons.
The last tip goes hand in hand with the previous one. You can add branded social icons to your website to inspire people to follow you on social platforms. That way, website visitors don’t have to search you on each social platform individually.
Social media marketing is a powerful way to give your brand a huge awareness boost, but only if you are able to design a comprehensive plan of activities.
We decided to help you out with this by discussing the nine most productive social media promotion ideas you are probably not using. Keep our suggestions in mind, but don’t hesitate to leave a comment if you have other interesting tips to share with our readers!