Customer acquisition is one of the most effective and essential growth levers. It increases brand awareness, sales, and referrals and helps you retain your current customer base. But it can also get expensive, especially when…
To grow your business, you need to attract new customers, which may be difficult, time-consuming, and costly. What you should do is to use effective strategies for retaining your present clients. It is estimated that…
Regardless of the company size and turnover, all you need is to shorten the customer waiting time who is expecting to get served quickly. As a business owner, you don’t want your customer to wait…
A customer success strategy is essential to the long-term viability of any business. This article will outline some of the key factors that should be considered when designing a customer success strategy. 1. Gain customer…
Customer satisfaction is the aim of every business to maximize profits given the fierce competition in the market. Furthermore, customers’ knowledge and awareness have expanded tremendously recently, and so they choose to buy from companies…
Leads, prospects, and customers of today move from device to device and from one digital channel to another when interacting with the brands they follow. Americans use, on average, 4.3 different devices per day to…
Many experienced eCommerce professionals will tell you that customer retention is the key to long-term success in the increasingly-competitive eCommerce industry, and they would be right. However, customer retention is but one part of the…
Reward schemes have become a staple of marketing in the never-ending quest to secure customer loyalty. From having a card stamped when you buy coffee to get points when you fill-up with gas or do…
Running a successful business isn’t just about sales rates and acquiring new customers. It is also about respecting your customers, listening to their feedback or suggestions, answering their complaints, and improving the business. Owing to…
Discovering that a competitive business is offering the same service as you can be disheartening. What if they take all your customers? What if you’re unable to drive the sales you need? A lot of…
Like many aspects of running a successful business, lead generation is an area that leaves a lot of people scratching their heads. Knowing where to look for potential customers a challenge that few people overcome,…
Running a business is a nuanced, intricate process. It involves hundreds of moving pieces, some of which are entirely dependent on your internal operations and how well you structure your business processes. Among a slew…