Any type of content that encourages the user to participate in an activity is considered interactive content. This type of content is highly preferred over passive or static content that only provides information and doesn’t engage with a user effectively.
According to Outgrow (an online source), interactive content generates 2 times more conversions as compared to passive content. This means that content with participatory exercises is more effective in converting visitors to paying customers.
Let’s dive in a little further to help you understand how much of an edge interactive content can provide you in terms of increasing sales.
1. Increased user engagement.
The pivotal goal of making interactive content is to increase user engagement.
When someone interacts with your content, it gives you a vague idea of their likes and dislikes. Based on this information, you can optimize your content according to the preferences of your audience.
This will provide your audience with a form of content that is according to their needs and thus builds a trust factor between them and yourself. This can ultimately result in increased sales because your audience is now aware of the quality of your content.
So, you need to prioritize the needs of your customers, and this can only happen if you communicate with them. Interactive content can provide you with this communication medium. In other words, such content lets the users indirectly reach out to you and provide valuable insights on what you can do to improve your content.
Once you do that, you will see a noticeable improvement in your sales.
2. Boosts SEO performance.
Once your content is developed to fit the requirements of your audience, your website’s SEO performance will significantly improve.
Interactive content can bring in a huge amount of organic traffic because your content will get displayed more often in the search results of your target audience.
This is because engaging content makes people participate in various activities, which increases the average time spent by a user on your site. This metric informs the search engine such as google that your content is valuable. So now, when someone types in keywords relevant to your work, it is more likely to show up.
Creating this type of content requires you to keep a few things in consideration, such as:
- Using precise and to-the-point words.
- Writing error-free content in terms of grammar.
- Removing any sort of plagiarism from your work.
In order to write such SEO-optimized content that also stays relevant to your audience’s requirements, you can take assistance from online tools. These tools can help you remove grammar mistakes, check for plagiarism, paraphrase your writing, etc.
More visibility on search result pages means more traffic and potentially higher sale rates. Additionally, your content will only be shown to users that are actually interested in your work, so that increases the chances of a sale as well.
3. Increased brand awareness.
As explained above, interactive content helps boost SEO performance. When your site appears high in search results, other websites might use references from your website or blog contents as a part of their own content.
In this way, the links to your content might be shared by other sources.
A link that takes the users to another website is known as a backlink. When your content gets backlinked by a number of different websites, a large amount of traffic from indirect sources will start coming in as well. This audience that comes in via backlinks can prove beneficial for you in the following ways:
- These visitors might be interested in your content, and they might become regular customers.
- The extra traffic will improve your brand awareness and might result in future conversions.
Furthermore, interactive content is very effective in educating your audience, so there is a good chance they remember your content and might even mention it to someone.
4. Higher sharing rates.
Internet users are very likely to share content in which they are interested in with friends or family. Like other statistics, the share rate of interactive content is also higher than other forms of content, such as static content in which only plain text is used to describe something. If users enjoy their visit to your site or content, then with the help of interactive content strategies, you can compel them (the users) to share your content.
After that, you can expect them to either leave a positive comment, feedback, review, or share your work on mediums such as social media.
In this way, your content reaches a lot more potential customers, which obviously will increase the chances of sales. And all this new traffic will give you room to optimize your content even further to cover the preferences of a larger audience.
Based on the explanations given above, it is evident that interactive content can be an asset to your marketing strategy in terms of increasing sales. That’s because interactive content provides the user with a lot more facilities than static content.