You don’t have to be paying close attention to know that our society has changed dramatically in the even in the last 10 years. We are continually trying to raise the bar for our economy, our culture, and ourselves. We can’t even begin to anticipate further changes, though, if we don’t know what changes have taken place already.
Looking at the past is one of the best ways to predict the future. Business owners should be aware of the way the market shifts and they need to adapt accordingly. Here are four important ways that business has changed over the years.
Many people have heard the saying, “if it ain’t broke, don’t fix it.” Though this philosophy has worked for many pioneers in the industry, business owners now focus on innovation and problem solving more than anything else. Everything can be improved upon if you have innovative thinkers on your team.
The market is constantly demanding original content, which can be hard for many older businesses to adapt to. So start using modern innovative techniques or investigate companies to help you become more efficient as a company.
Back in the day, you may have needed to use a payphone for an urgent phone call on the go. In the ’90s, you may have switched to fax machines and pagers. Though your clients may have wished you could answer them faster, instant communication was just not possible.
Now, we have smartphones, which have made the communication process simpler and more convenient. Nearly everyone has a cell phone and a plethora of social media accounts. Business owners need to be aware of their phone lines, email, Twitter, and Facebook accounts simultaneously to ensure they are reaching everyone.
3) Working from home
The typical working experience until now has consisted of waking up early in the morning, heading to the office, and returning home in time for dinner (hopefully).
This system is finally changing with the rise of technology. More and more people are finding themselves doing office work from home with the help of the internet.
Not only does this help local workers spend time at home, but it also allows businesses to hire people from all over the world.
This gives companies a wider pool of people to hire from. It also provides a multitude of perspectives from all around the world. As a bonus, it also helps keeps facility costs down, like electricity, water, air conditioning, and rent for an office space.
4) Cultural sensitivity
It’s hard to deny the effect prejudice has on business practices.
The United States, for example, carried on discriminatory business practices against black people until the Civil Rights Act of 1964. Despite this, we still have a long way to go until everyone feels included in the business world.
Now that business owners have a more global perspective with the help of the internet, it’s easier to learn about cultural sensitivity in business practices. Business owners must be respectful to the people in their office as well as clients from around the globe. Not only does this help bring in business, but it also helps the world become a more peaceful place.
The business has grown in unexpected ways in the past 50 years, and it will only continue to grow with technology and the growing focus on inclusivity.
No matter what you’re selling, adapting to changes in the market is sure to help your business boom. Just don’t forget to look back and examine the historical context of the corporate world as well.