What is competitive analysis and how do you conduct one?

Introduction. In order to understand whether your startup has a good chance of succeeding, you need to conduct a competitive analysis. But how do you go about it? And what are the key questions that you should ask? I’ve been trying to answer these questions for the past few months, and my results have led… Continue reading What is competitive analysis and how do you conduct one?

The evolving role of telecommunications

We’re at the cusp of digital transformation. Within the next few years, the telecommunications industry will see significant changes as consumer demand and technological breakthroughs drive the industry forwards. The impact COVID-19 has had on the telecommunications industry means that businesses and telcos are having to restructure and develop a contingency plan to ride out… Continue reading The evolving role of telecommunications

How business intelligence can help your company’s performance?

There has been a lot of talk about business intelligence over the past couple of years because companies from all niches are starting to see all of the benefits it provides. The global business intelligence market is predicted to reach $33.3 billion by 2025 and the trend will surely continue after that. Business intelligence is… Continue reading How business intelligence can help your company’s performance?

A company can move forward faster with advanced analytics

Companies use analytics to study the data they collect. They can extrapolate trends and consider how they want to proceed when reaching out to customers. They can also take a good look at their competitors and consider whether they want to adjust what they do in the marketplace. Each industry is different and has to… Continue reading A company can move forward faster with advanced analytics

Big data and its impact on business

Big data is a collection of data made up of large data sets. You can use it to analyze patterns, associations, and trends. Big data can transform businesses as it lets you make better decisions, decrease your operating costs, and increase your revenue. How do you define big data? There are four characteristics you can… Continue reading Big data and its impact on business

The Curious Case of Data Literacy and the Future of Work

According to market research firm IDC, the spending on big data and analytics products is expected to surpass $200 billion by 2020. Are you data literate? Or precisely – can you extract, transform, join, analyze, and visualize data from multiple business applications like Salesforce, google analytics, Hubspot and find patterns? If you can’t – you… Continue reading The Curious Case of Data Literacy and the Future of Work

How to keep your business information secure online?

With today’s advancements in technology, it has become more critical for business owners and startups to safeguard their information. This is even a priority for those companies that run their business operations online. That said, businesses should strive hard to protect all sensitive information against those people with bad intentions since it’s easy for hackers… Continue reading How to keep your business information secure online?