If you are in the industry of marketing long enough, you would know how powerful it is to make use of the Internet as your primary medium to send message across your target market. You would never expect how far you can reach if you use online marketing as your key to promote whatever business you have.
One of the best and most effective ways to go far with online marketing is making use of blogs. If you are to use blogs to increase your target traffic, you need to strategies. It is not just all about creating blogs and posting it, it should be done in the most effective manner to ensure that you can achieve your goal.
What to Do to Make Blog Marketing Effective?
Use Engaging Headlines
Even if the content of your blog is interesting and full of good information, you will never get viewers if your title is lousy. There are thousands of blogs and articles that people can view online, thus some may rely on the title whether or not they will continue reading. Make your headline sounding like an exciting blog that they should never miss.
Make Use of Easy to Rank Long Tail Keyword
People will make use of Google to search anything they would like to either know or purchase. If you want your business get the attention you need, you surely would want your name to be on top ranks on search engines. Making use of long tail keywords or more detailed keyword will make your link on top of the pool, for example, you will not use general words as keywords, like cat for instance, when your target individual key in the word cat, there are a lot for sure that will be running on top of the search engine, thus chances that your blog will be on their top choices, will come a little hard to happen.
If your keyword is blue boy Persian cat, you will get better chances of hitting the top. Again, the fast pace of life now will not give people the luxury to scan and scroll down for options or click on the next page, they will only consider the first few links, thus, that is the position you target as you create your blog.
Build RSS Feeds and Email Lists
Sending your blogs to active emails and RSS feeds will give you better chances of getting wider traffic. Visiting a site where they are getting updates instantaneously will give you better chances of getting viewed, same as with emails where you send blogs etc. directly to your target market. Here is a trick, do not make blogs sound like you are forcing a sale, that will NEVER work.
Submit Articles and Start Link Building
One of the strategies used in SEO is link building, getting external pages or sites that will include a link towards a page on your website is a huge help to get target traffic. You can do this by partnering to different companies as they create articles tat will include links that will directly move to your site when clicked. Make use of articles to be posted on different sites and let it collect traffic on its own.
Do Not Target Just One Type of Audience, Make Your Blog Versatile
Targeting just one audience will absolutely limit your reach. Make sure that you create a blog that are readable and helpful not just with your target market, it should be versatile enough for other matters that will catch the interest of other viewers and readers. If you want maximum reach, then you should try to make your blogs purposely for almost everyone. Do not limit your audience, make general compositions that is best for everyone to read.
Optimize Blog’s Loading Time
Who want’s waiting time? No one. The fast pace life now will not give anyone the time to wait for someone to read a blog. Not everyone, maybe some, if they come very or highly interested, will wait in front of their computers or their phones just to read a blog. What a normal person would do is, close the window and look for other interesting blogs for them to read instead.
Make your blog easy to be loaded. There are ways to optimize your blog’s loading time like, decreasing the size of the image on your blog, make use of a better host, try to minimize using too many advertisements, capitalize on a better them and other ways that you can use to make your blog easy to load. Do not give your readers hard time just to read your blog. They are actually giving you a favor just by the thought of clicking your blog, thus to return the favor back, make it smooth and sweet for them.
Marketing now can be very handy and easy through the use of technology, it is all yours now how to make this ease all towards your advantage. Start a blog and see for yourself, how far it will go.