Advantages of interlinking contents in SEO

Interlinking of contents brings some benefit to your blogs and websites, which not only loved by your daily readers but search engines too. Moreover, as a webmaster, you have the complete control over the links of your site where you can create, review and edit the links. Interlinking contents has numbers of SEO (Search Engine Optimization) benefits that we must exploit as much as possible.

Advantages of Interlinking of Blog Contents

If anything is so simple and on which we have complete control, then why not make full use of it?

Here in this article, I am going to explain to you the advantages of interlinking contents.

1. Better user experience.

Internal links with valuable and relevant content give your reader a single platform to explore within your site. It creates a better user experience where for basic information readers do not have to Google it. As far as you have ready references readers will stay on your site for a longer time.

Readers like to refer to relevant contents for better and in-depth knowledge. If you offer them a better blog then readers will love to visit your blog again and again.

In the end, a happy reader becomes a loyal follower.

2. Increases page views and decreases bounce rate.

In web traffic, bounce rate is how long a visitor visits your site and move away.

If visitors are just coming and going that does not show any potential from your site; even this is a failure in blogging a success. That is why we must interlinks our blog articles with relevant topics, so readers will stay longer on your site and keep visiting most of the pages.

To decrease bounce rate you must create interesting blog where users would like to read more and more. Moreover involving images, videos and animations in your contents also help in decreasing the bounce rate of visitors.

3. Old content stays fresh.

Blogging is something where your old contents easily get scrapped once its popularity is over. But with interlinking, you can make your old contents stay fresh. Moreover, if you have a few old topics which still not received much exposure and has potential then you can drive a nice amount of traffic to most unseen topics as well with the help of interlinking.

4. Passes on the link-juice.

Internal links are as important as your inbound links (links from others website to your website).

Page rank and its credibility of all posts of your blog even homepage and pages are different. Search engine ranks your pages considering their different parameters which could not be same for your every content.

Inbound links help us to meet a better rank, wherewith the help of internal links you can distribute link-juice between low ranked and high ranked pages. This helps your low ranked pages to rank well in search engines.

5. Anchor text advantage.

Anchor text means the keyword and phrases used in the hyperlink. It is simply a title of the link.

Just like inbound links where the anchor text is helpful for your site; same applies for interlinks too. Anchor text emits a few more information about the link which acts as mouse-over information.

Beside from readers point of view anchor texts also helps search engines to trigger your content for pointed links, and it helps search engine bots to crawl and index your web pages better.


That is why interlinking your blog contents are beneficial in all terms. So before publishing a new post and topic we must look for whole content again and check for the potential interlinks.

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  1. Kabie Avatar

    Hello Atul,

    Thanks for this. We newbie bloggers will forever be grateful for this!

    1. Atul Kumar Pandey Avatar

      Hi Kabie, glad to know that newbie bloggers are learning new tricks. I hope this post would sure make you start interlinking your blog posts too.