It’s reasonably common for a business owner to fixate on the simple acquisition of profit through reducing it to sales and other conversions. The objective is to bring in potential… [read more]
Your business can’t exist without customers. Regardless of which industry your company is in, you must draw in new customers and maintain loyal clientele if you want your business to… [read more]
You may be in situations where you are enjoying a lot of customers who come into the business but never return, it is all about their loyalty that you are… [read more]
Loyalty is what all businesses want from their customers, but it’s something that can be very difficult to actually achieve. When you do have a loyal base of customers in… [read more]
Reward schemes have become a staple of marketing in the never-ending quest to secure customer loyalty. From having a card stamped when you buy coffee to get points when you… [read more]
Running a successful business isn’t just about sales rates and acquiring new customers. It is also about respecting your customers, listening to their feedback or suggestions, answering their complaints, and… [read more]