Understanding the nitty-gritty of Search Engine Optimization (SEO) can prove to be a challenging task, especially for beginners; who just stepped in to this new industry. Choosing the right tools for the right job is essential if your goal is to outrank your competitors in the online space.

As a blogger, website owner, or small business owner, you need to learn about some must-have SEO tools such as SEO rank tracker, which can help you analyze how well your site is ranking on different search engines. Well, apart from this one, are there other tools you need to try in 2018? The answer is YES!

SEO Tools to Outrank Competitors

This post will give you details about each tool. It will include what it does and how you can get it. In the end, you will have a clue on what’s right for your site. Grab your cup of coffee and keep reading on!

1. Answer The Public

It is a tool used to find what people are searching on the internet. It is more beneficial when used alongside Google Trends as the combination will let you know how popular a search or a term is in comparison to others.

Answer the Public helps you find keywords and evaluate content ideas; thus leading to an overall grasp of what you need to bring more traffic to your site.

2. UbberSuggest

This is a free keyword generator. It helps you brainstorm keywords and analyze old ones. To better understand when a keyword is being used, you can view the results using Google Trends.

Keywords generated can be copy-pasted or downloaded for further use and reference.

3. Moz Pro Tool

Moz Pro tool software offers 30 days free trial with an option of paying $99 per month. It is an analysis tool that offers users with enormous advantages such as tracking growth, building reports, identifying SEO opportunities and optimizing your overall efforts. It will also give you insights on how your website is performing and also how to improve on that. What makes this tool interesting is that it gives free information on how to use it to get the best out of your SEO strategy.

It is one SEO arsenal you cannot afford to ignore.

4. Google Search Console

This is a free tool developed by Google. Since Google understands what you are looking for, the tool becomes highly intuitive and easy to use. The tool explains every aspect of Google search. It contains many features such as the fetch tool which shows you how Google views a particular URL. Therefore, making necessary changes will be much easier because it will provide you with the right actions to take.

Google Search Console also boasts of another feature called PageSpeed Insights, which helps in measuring the performance of your mobile and desktop site regarding speed. This offers you essential action tips to better improve the load speed of your site on all devices.

5. KWFinder

KWFinder is used to find less competitive long-tail keywords. Using this tool, you can find the best keywords to use and also run an analysis on backlinks and Search Engine Result Page (SERP). The rank tracker tool helps you see how you are racking on various search engines as well as track your improvement. Additionally, it offers you keywords that you can use to ensure better ranking for your website.

6. BuzzStream

This is an inexpensive tool that you can use to reach out to people who can offer inbound links to your site. The act of requesting for backlinks can sometimes feel so demanding, but thanks to BuzzStream you can reach the right people, send emails efficiently and track who has or has not accepted the link request through its user-friendly dashboard.

The exciting bit about BuzzStream is that it will choose candidates for outreach based on their industries. Therefore, it enables you to link with only the best in your niche; thus a better ranking for your site

7. Majestic

This is a marketing SEO tool that has a host of useful features. One of them is the Site Explorer, which helps you get a clear picture of how many backlinks you have and gives an overview of your store. Another feature is The Majestic Million, which helps you see the top million websites in terms of ranking. The feature also gives you the best keywords and backlinks these websites use; enabling you to up your game and be among them in no time.

It is paramount to have knowledge of SEO tools and how they work for the survival of your online business. Using the above tools will see your website rank at the top of Google search, increasing traffic and therefore increasing business revenue.

Also, these tools will give you information about your competitor’s online presence; hence you are bound to make better-informed SEO decisions for your site.