An increasing number of advertisers understand that paying solely for impressions and clicks is not effective enough. Ad agencies and affiliates did not keep them waiting for a solution and proposed an alternative in the form of CPA advertising.
CPA stands for cost per action, where advertisers pay not for clicks or impressions but for desired customer actions, such as form submissions, subscriptions, website inquiries, or payments. These actions are crucial for businesses and play a significant role in the promotion strategy.
Affiliateship programs, acting as intermediaries between affiliates and advertisers operating on a CPA model, have gained significant popularity. It is essential to delve into their features and selection criteria.
CPA marketing: Basics and trends.
CPA marketing is a collaboration model where a company engages an affiliate for product promotion not directly but through an intermediary, paying only for specific customer actions.
The advertiser independently selects the desired action:
- Installing a program or application
- Completing a feedback form
- Calling the company
- Placing an order
- Requesting a callback
- Viewing specific pages and sections of the website
Thanks to the CPA model, a company can precisely know the amount paid for each customer, which is impossible with payment for views and clicks.
The affiliateship program involves three participants:
- Advertiser: The company using an affiliate’s services to advertise a product.
- CPA Network: An intermediary providing all conditions for advertising placement. Responsible for affiliate search, fair cooperation, and taking a commission from orders.
- Affiliate: A partner with resources for product promotion.
The CPA marketing model is beneficial for all participants. The process works as follows:
- Advertisers select a product for promotion and create an offer, outlining all cooperation conditions.
- The CPA network, at the advertiser’s request, places an ad to find affiliates.
- Affiliates, when choosing an offer, launch an advertising campaign using provided resources or develop their own.
- Potential customers, upon viewing the ad, perform a specific action. The advertiser gains a real customer, the affiliate earns, and the affiliateship program receives a commission.
TerraLeads: Leading CPA affiliate network.
TerraLeads is a direct advertiser in the nutra-vertical and a CPA network operating in the market for over 8 years, offering comprehensive business solutions. The affiliateship program includes over 3000 offers, with 100 being unique and not available in other networks. TerraLeads’ advantage is having its own call centre with native language speakers processing over 50,000 leads daily, ensuring high approval rates.
The CPA affiliate network provides free promotional materials developed by an in-house R&D team tasked with testing and creating the most profitable landing pages, pre-landing pages, and promo materials. Buyers are offered favourable earning conditions.
Most experienced affiliates note that TerraLeads is a modern form of CPA marketing, creating favourable conditions for business optimization and substantial earnings.
The main advantages of working with the TerraLeads network include:
- High conversion rate: TerraLeads has a higher conversion rate compared to other affiliate programs.
- Target pages already optimized on Facebook and Google Ads.
- High approval rates, significantly surpassing those in other networks.
- Quality offers: The affiliateship program offers only safe and clinically tested products.
- Convenient payment and withdrawal methods: affiliates can choose optimal payment methods.
Selecting offers in the network is relatively simple due to a wide range, allowing each affiliate to choose the optimal offer for their audience.
Innovative technologies and approaches.
Affiliate marketing is constantly evolving, as are the markets and technologies that influence it. Achieving certain successes, people strive to follow trends to avoid losing their earnings.
There are several new approaches in affiliate marketing that are worth applying to work:
- Tracking results. Intense competition creates conditions where understanding your strategy and target audience is crucial. It is important to constantly analyse the profitability of advertising on different channels to determine the optimal option.
- Marketing across different devices and tracking results. Potential buyers often view ads for desired products at work using smartphones and make purchases at home using computers. Retargeting will be an excellent tool for customer retention.
- Integration of affiliate marketing and content marketing. Creating standout content and using optimization principles will help successfully promote offers.
- Utilising artificial intelligence. It is advisable to leverage all opportunities to optimise work. Artificial intelligence will facilitate the promotion of products.
Choosing the right company for CPA marketing.
CPA networks are affiliate programs that allow any affiliate to choose an offer for advertising revenue. Before registering, affiliates familiarise themselves with existing options, comparing their features and advantages.
Several factors should be considered before choosing a network:
- Number of offers. The more offers, the better the selection for the affiliate.
- Update frequency. If the latest offer was published several weeks ago, it indicates that the platform is not popular among advertisers and affiliates.
- Commission. It is essential to find out in advance from whom the percentage is taken: the performer or the intermediary.
- Attitude towards fraud. It is recommended to understand how the affiliate program reacts to violations, whether it refunds money to the client if deceptive advertising methods are used.
In general, CPA affiliate networks can advertise almost any business. However, it is worth noting that one of the most effective directions is nutra. Health and beauty products remain in demand despite any circumstances. Regardless of what is happening in the world, people will still care about their appearance and health.
One of the most popular CPA networks in this direction is TerraLeads. The affiliate program has been operating for over 8 years, offering its affiliates a large number of offers and high payment. TerraLeads’ features include having its own call centre and providing a set of tools to optimise activities.
The future of CPA marketing and the role of TerraLeads.
Despite the popularity of CPA networks and the success of many affiliates, traffic affiliate marketing is not always taken seriously at this stage. However, in the conditions of internet earning development, it can be predicted that an increasing number of people will view affiliate marketing more seriously, considering it a reliable source of income.
Against this background, there is considerable competition among various CPA networks, but many buyers prefer more stable and popular services, such as TerraLeads, which is developing rapidly. Already, it offers some of the best conditions for development and earnings, suggesting that in the near future, it will cover more countries and offer new types of offers in the nutra vertical.
Affiliate marketing has become much more effective and competitive than before. An increasing number of people prefer earning online through affiliate marketing. The advantage is that you can continue doing what you did before while earning. However, it is important to create quality content, offers, and products that consumers will trust.
In the search for a reliable affiliate, attention should be turned to the CPA network TerraLeads, which offers the best offers and conditions for working in the nutra vertical.