Is your social media marketing ignoring a key demographic?


A significant percentage of marketing campaigns have a tendency to focus on the younger and middle-aged markets, judging by the advertisements across different channels. Yet, businesses have good reason to reach out to seniors as well. Seniors constitute a significant and growing percentage of the population, and they have significant spending power because of retirement […]

The connection between social media and sports fans engagement

Sports fans

In an age of social media engagement, it’s easy to forget the importance of relationships between sports fans and teams. After all, who wants to spend time on social networks or signing up for fan websites that are full of spam and half-hearted attempts at promotion? The best practices in sports and social network marketing […]

Social media marketing ideas you are not using

Social Media Marketing

Social platforms are not a novelty in the digital marketing universe, but they keep evolving and creating new opportunities for brand promotion. It’s not a surprise given the fact that networks such as Facebook and Instagram attract more than three billion monthly active users. However, building a comprehensive social media marketing plan is everything but […]

How can you use Instagram’s IGTV for successful marketing?


Four months ago, Instagram released its newest app that is now threatening to eat up the competition. It was a feature as competent as Instagram Stories in its own right. When Instagram TV came into existence, marketers saw the new platform as an opportunity for so many firsts, and vertical video formats in social media […]

6 biggest problems with social media

Social Media Problems

The social media revolution we faced several years ago made it easier than ever before to stay in touch with friends and family. We can easily share photos, interesting or funny links as well as communicate with our friends and loved ones. But what happens when these possibilities take us too far and start taking […]

Experts say ‘social media marketing is important for business’

Social Media Marketing

Do you know that social media marketing is growing every day? Do you know how social media marketing influencing the online presence as well as business online? Social media marketing has a 100 percent higher lead to close the rate than the outbound marketing. It is also said that more than 84 percent Business to […]

Why Twitter is in loss? Where did it all go wrong?

Twitter is in Loss

In this fast moving world, social networking site Twitter can be considered as a mature player; after all, it has been in the industry for more than 10 years (Twitter was founded on 21st March 2006, in San Francisco, California, United States). Many things have been changed, many things are introduced to make Twitter safe […]

How to Find the Time for Social Media Marketing

Find the Time for Social Media Marketing

With everything else required you to need to get moving and get going your business prospects, finding time for social media marketing may be difficult. You know it has to be done, but utilizing the best use of your time from the already packed schedule can be a Herculean task; even for those who do […]

5 smart strategies on how to build your business online

Strategies on How to Build Your Business Online

Business online is among the most effective and efficient ways to improve your business. This can only happen when online marketing is done using the right ways at any given time. So, I’m discussing 5 smart strategies on how to build your business online. Search engine optimization. You need to collect information on how to […]