It’s not exactly a secret that the past year has been a difficult one for freight agents.
Even though it is good news that many parts of the world are starting to open back up and that people are getting vaccinated, it is also true that you may be wondering how you are going to get yourself pointed in the right direction once again. Fortunately, there are plenty of resources available that can help you.
If you are trying to figure out how you can start overcoming a rough season as a freight agent, there are several important if you should keep in mind.
Think about your niche.
The first thing you need to do is think about your niche. What is your specialty? What is something that you do that other company that simply cannot hope to match? For example, if you are a freight agency that specializes in transporting perishable goods, this is something you need to focus on.
You need to make sure that you protect your area of expertise and market to that specifically.
That way, you will work with the perfect customers for your company. This is one of the best ways you can build a strong foundation that is going to set your business up for success in the future.
Market your freight business to other businesses.
As an agency, you are probably used to marketing your freight services to other consumers. Even though there is still a place for this type of strategy, it is also important for you to consider partnering with other businesses.
Right now, there are lots of businesses that are starting to resume their operations. Therefore, they are going to be looking for a professional company that can help them handle their logistical needs.
This is the perfect opportunity for your freight business to get more involved.
If you are able to shift your focus to include the B2B industry, you may be able to generate another revenue stream for your business. This could be enough to help you overcome some difficult times.
Create a loyalty program to reward your best clients.
You might also want to create a loyalty program to incentivize your best customers and clients to stick around.
There are a lot of freight agencies that do not currently have a loyalty program. Therefore, this is a window of opportunity for you. You should think carefully about how you are going to structure your loyalty program.
How can you align your loyalty program with some of the pain points of your clients? If you show your clients that you are willing to take care of their needs first, they are more likely to come back to your company for future orders.
Consider offering price matching.
One way that you can convince your clients to stick around is to offer something called price matching. Your business is not the only one that has been struggling during the past 12 months.
There are lots of other companies that are having a hard time staying afloat as well. You need to think about offering price matching if you want to keep up with your competitors. If a client says to you that they have gotten a better deal somewhere else, you need to convince that person to stick around. One of the ways you can do that is to offer the same price as your competitors. This is a great way for you to expand your business.
Encourage people to drive referrals.
Finally, another way you can expand your business is to encourage people to drive referrals to your company. How can you do that? You may want to create a reward program that incentivizes people to refer other companies to your business. For example, you may want to provide a significant discount for someone who refers another client to your company. This is also a great way for you to network with other companies that are in your industry. If you can develop strong business partnerships, you should be able to stay one step ahead of your competitors.
Work with a professional team.
Finally, if you are looking for a way to grow your independent freight business, then you should partner with a strong company such as Tallgrass Freight. Even though this past year might have presented you with some of your biggest challenges, there are going to be other challenges you are going to encounter in the future.
That is why it is important for you to partner with professionals who can place you in the best position possible to be successful. If you want to make sure that your company is ready to handle these obstacles, you need to work with a professional team that has been through it before.