Back in 2009, Google launched its Goo.gl URL shortener service to enable users sharing and keeping track of click analytics. In very short time span it becomes a popular URL shortener service like Bit.ly or Ow.ly and now Google is shutting down it.
According to Google’s Developer Blog,
We are turning down support for Goo.gl URL Shortener Service over the coming weeks and replacing it with Firebase Dynamic Links (FDL). FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app.
Google wants you to use the more app-centric Firebase Dynamic Links instead of tradition web based service.
What About Existing Links?
According to them, they are not going to stop existing redirections and all existing links will continue to redirect to the intended destination and access to it will be moved to firebase console.
If you have used their service once before April 13, 2018 then you still have one year time to access Goo.gl service until March 30, 2019. Any new users won’t be able to access it via Goo.gl service and they have to use either Firebase Dynamic Links or other URL shortener service like Bit.ly or Ow.ly.