It’s safe to say that it takes a certain type of person to start a business from nothing and nurture it into something. Entrepreneurs are full of fight and spirit with a heavy dose of self-motivation that is for sure. But while it takes guts and ambition to start something, could you be running your venture more effectively?
In the beginning, you are into every aspect of your business, partly because it might only be you that is running the show. But as things progress, you expand, you move things forward and you may start to realize that aspects of your business become less of a focus. It is only natural for that to happen. However, this is where you could be making some mistakes when it comes to business management. With that in mind, here are some of the questions you could ask yourself. In a bid to ensure that you make improvements where it might be needed.
Do you make the most out of your social media presence?
Let’s be honest here, social media is huge, and with so many people taking to their Facebook or Twitter profiles to share their lives, it’s now become an essential part of running a business. Having a good social media presence can make a business, fact! Posting the right level of status updates with just the right amount of information and not appear spam-like is hard to achieve. I think one of the main essentials any small business owner needs to consider when it comes to their social media presence is that they remain professional at all times, while still humanizing their business, so the consumer knows there is a real person at the end of the keyboard. If you are clever with the content, it could skyrocket your business profile.
Do you promote your business locally?
People want to shop locally and small these days, it’s fast become a trend that the consumer would rather support a small business than a large corporation. So this is something that any small business owner needs to be all over. A great tip is to ensure that you are seen as the local expert in your field. Get your message heard and advertise within the local community. A useful idea is to be involved with a local charity, sponsoring them and gaining advertising. It can be a great partnership to make as the charity receives much-needed funds and you are not only doing good but also being associated in the right way.
On a side note, many communities have events that are often organized, and this can also be the ideal way to advertise or get involved. You could host a pop-up shop or stall at the next fair or event, using a branded canopy as your way of subtle advertising your business from afar. It can be a great way to naturally encourage new customers without it feeling like a cold prospect.
Do you ensure that your business premises are up to standard?
Your business premises can speak volumes as to how a business is run, especially if it is the place where you will do business. Be that trade or with the general public. Many people can forget these small details, and often it could jeopardize the opinion being formed about your business and brand. Take pride in your space just as you would your home. A great tip is to ensure that the areas are cleaned regularly to a high standard. Any communal areas for staff as well as customers speak highly of how your business is run, and you will want to encourage your customers to feel comfortable in their surroundings.
Have you thought about your brand as much as you should?
Finally, your overall brand is a decision that shouldn’t be made lightly. Your logo, straplines, and even your website should all be carefully considered to match what you are trying to achieve. A recognizable or eye-catching brand can help improve business. These are the things that are often worked on at the beginning of the journey, but then don’t get readdressed or looked at unless needed. Your brand could always be developed, and your messages and the way you market your business can also be changed. Social media, your website, and also a company blog can be an indirect way to approach new customers in a different way.
Is your business wasteful?
Making sure your business isn’t wasting any resources is one of the most important parts of an effective business. It shows what you value, and can actually do a lot for your business’ image. For example, if you used these eco friendly business cards, it can help customers and clients see that your business cares not to be completely wasteful. Even if it’s only a small thing like a business card, it can help to do your part as a business from time to time.
Let’s hope that answering these questions will help you to manage your business more effectively and successfully in the future. Good luck.