Business and technology shouldn't be difficult


The customer is always right – Here’s how to make them feel extra special

Published by Atul Kumar Pandey on June 8, 2022.
A woman with shopping bags

It’s reasonably common for a business owner to fixate on the simple acquisition of profit through reducing it to sales and other conversions. The objective is to bring in potential customers, get them over the line, and bank the revenue. But this narrow view will never yield the desired results, and there’s one key reason: […]

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Smart ways for your business to reward loyalty

Published by Atul Kumar Pandey on December 29, 2020.
Discounts and rewards

Loyalty is what all businesses want from their customers, but it’s something that can be very difficult to actually achieve. When you do have a loyal base of customers in place, it’s important to find effective ways of rewarding that loyalty, so as to encourage them to continue being loyal and to show others how […]

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Categorized in Business and tagged in , , .

Do Reward Schemes Positively Affect Customer’s Loyalty?

Published by Atul Kumar Pandey on August 23, 2019.
Reward Schemes

Reward schemes have become a staple of marketing in the never-ending quest to secure customer loyalty. From having a card stamped when you buy coffee to get points when you fill-up with gas or do the weekly grocery shopping, loyalty schemes, and inducements to try a certain store such as through the use of POS […]

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