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Marketing Strategy

6 hidden SEO mistakes that can ruin your marketing strategy

Published by Atul Kumar Pandey on November 12, 2022.
A man using search engine on mobile

In this day and age SEO makes one of the most important cornerstones of the digital market arena. This shouldn’t come off as a surprise keeping in mind that approximately 93% of all online experiences start with a search engine. Out of all these people looking for something, only 0.63% clicks on something from the […]

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How to create better content than your competitors?

Published by Elvira Huang on August 27, 2022.
Content creation

Were you aware that according to research data, 56% of marketers who leverage blogging state that it’s an effective strategy? Additionally, 10% claim it accrues them their biggest return on investment. If you want more traffic to your site, you’ll need to ensure you create better content than your competitors. Yet, creating content worthy of […]

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How to build a more effective lead generation process?

Published by Atul Kumar Pandey on July 12, 2022.
Cash inside a tiny shopping cart

Generating leads is essential to the success of any business, whether it’s a new startup or an established company. Your business must keep generating new leads for it to keep growing. Generating leads can be complex and time-consuming, but it doesn’t have to be. Often, many business organizations fail in their lead generation because they […]

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How to build a legal firm marketing strategy?

Published by Atul Kumar Pandey on December 20, 2021.
Legal firm

Your legal firm’s marketing strategy can make or break its success. With a robust marketing strategy, you can haul in more clients, create a positive impression in the industry, and save resources — ingredients that are essential to the long-term success of your legal firm. Since marketing strategies for legal firms are often complex, you […]

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Categorized in Business, Marketing and tagged in , , .

Best content marketing tips for business owners

Published by Atul Kumar Pandey on November 29, 2021.
Content marketing

As we are going forward in decades, traditional marketing strategies are getting of minor importance, and day by day, business owners enthusiastically follow the trendy plans in the market. And as it is evident, digital marketing talks in the online world. It rarely happens that you find individuals that haven’t heard about content marketing at […]

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Is your social media marketing ignoring a key demographic?

Published by Atul Kumar Pandey on October 10, 2021.
Seniors

A significant percentage of marketing campaigns have a tendency to focus on the younger and middle-aged markets, judging by the advertisements across different channels. Yet, businesses have good reason to reach out to seniors as well. Seniors constitute a significant and growing percentage of the population, and they have significant spending power because of retirement […]

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Strategies for efficient and effective blogging

Published by Atul Kumar Pandey on September 27, 2021.

Writing a blog can be compared to driving, just like unless you hit the road, you will not know how to do it. The moment you decide to write a blog, the next thing in your mind will be what are the strategies to be adapted for an efficient and effective blog? Let us get […]

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Categorized in Business and tagged in , , , .

7 ways to increase your retail sales

Published by Atul Kumar Pandey on July 15, 2021.
Retail sales

As we make our way out of the COVID-19 pandemic, consumers are ready to spend, both online and inside your store. In-store shopping is still a considerable part of any retailer’s business, and getting that foot traffic in the door to engage with your products and services is key to building shopper loyalty. Here are […]

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Categorized in Business and tagged in , , , .

7 data-driven media planning strategies for your business

Published by Atul Kumar Pandey on June 8, 2021.
Media planning

For a marketing strategy to be successful, it has to be based on data-driven media plans. This means that the plans you wish to incorporate as strategies for your business are founded on strong information and data. It’s not just enough to have random strategies, and then hope that these will work without putting in […]

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How to create the perfect omnichannel marketing strategy?

Published by Damian Alderson on December 19, 2020.
Omnichannel Marketing Strategy

Leads, prospects, and customers of today move from device to device and from one digital channel to another when interacting with the brands they follow. Americans use, on average, 4.3 different devices per day to browse the internet. Also, the average number of social media accounts a person has in 2020 is 8.6. Making sure […]

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