Digital Marketing

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

Why is email marketing important for you?

Email marketing

There could be advantages and disadvantages of email marketing, but you cannot ignore the fact that email marketing is still one of the most effective ways of reaching out to your customer whatever your business may be. More than 2.5 billion people use email as a way of communication, this is growing daily. The question […]

7 data-driven media planning strategies for your business

Media planning

For a marketing strategy to be successful, it has to be based on data-driven media plans. This means that the plans you wish to incorporate as strategies for your business are founded on strong information and data. It’s not just enough to have random strategies, and then hope that these will work without putting in […]

Actionable ways to make an eCommerce store cost-effective

Cart

Working for yourself and running your own business can be exceptionally rewarding. You get to choose your own hours, follow your passions and potentially earn big and make a success of your dream. However, when you’re working in the realm of e-commerce, there are some steady costs you’ll need to keep in mind, and they […]

5 reasons why digital marketing need to be a part of your food business

Food

One of the latest and impactful trends which are going on in the business world these days is digitalization. Almost all people are familiar with this term nowadays because of the rapid expansion of the world of the internet. People have really got fond of the internet, and because of the existence of smartphones, it […]

What are the benefits of marketing?

Marketing

In our modern society, it is more important than ever that businesses have a means of promoting themselves and marketing their products. Having the ability to advertise one’s product allows businesses to grow and expand and can be the deciding factor between creating a global conglomerate and becoming professionally stagnated. Realizing the opportunity that can […]

The Beginner’s Guide to Conversion Rate Optimization (CRO)

Conversion Rate Optimization

Conversion rate optimization (CRO) is an important discipline in online marketing and is not only important for SEO, but also for search engine advertising (SEA). Directing more traffic to your own website has become routine for many companies. The real challenge is to convert this traffic into customers, and that’s where conversion rate optimization comes […]

Collecting email addresses like clockwork

Conversion Rate

Is your website not paying you the returns you think it should? If so, the chances are good it has little to do with what you are doing, and more to do with how you are doing it. After all, your goal should be to get the most personal of all personal information from the […]

How Much Personal Information Should You Share with Your Readers?

Blogging

You might be thinking of how intimacy with the reader can be a question of concern. Since if a blogger will be more personal with readers, there are more chances that he/she will be able to retain readers for long. No doubt, this fact is correct, but somehow too much intimacy with the reader can […]

What is eCommerce marketing?

eCommerce Marketing

Online store marketing or eCommerce marketing is a set of measures aimed at increasing sales (and, accordingly, profit) of an online store. As it becomes clear from the name, the specifics of marketing in the case of an online store is that the entire complex of measures is carried out on the Internet, which imposes […]

It’s Time to Focus on Digital Marketing

Digital Marketing

When you run a small business, it can be tempting to focus on traditional and print marketing. This is because this is the kind of marketing that many of us have been exposed to while growing up. We may have long dreamed of seeing our company advertise on the television, seeing billboards with our branded […]