Brand Positioning

5 promotional items that are actually useful for office workers

Promotional items

Distribution of promotional products is a great way to get more brand recognition and remind consumers and potential clients what you can do. The right item promotes customer retention and loyalty, generates leads, boosts your brand visibility, and helps you stand out among competitors. Choosing the right promotional products is essential. If it isn’t practical, […]

Tips to create a unique visual identity for your brand

Create a Visual Identity for Your Brand

Visuals communicate better than words. This is why the visual identity of your brand plays a significant role to grab the attention of your audience and create a long-lasting impression on their minds. Your visual identity comprises your logo, imagery, typography, colors, and creative designs that set you apart from others. Your visual identity is […]

How Startups Can Position Their Brand with COVID-19 Restrictions?


It has been a few months since the COVID-19 pandemic started shaking the world and it doesn’t seem like it would be ending anytime soon. As nearly cities all over the world continue to maintain some level of social distancing, it has become obvious that this pandemic is not just a danger to people’s health […]

Branding can transform the image of a business


Do you know Apple sits at the top of the world’s best brands list with a total brand value of $214.8 billion? The tech giant is followed by Google, that has a brand value of $155.5 billion. The only reason that Apple, Google, or other similar brands have been able to reach where they are […]

It’s all about making people want to know you


There are over half a million recognizable brands in the world. The truth is that your newly launched business doesn’t have the necessary funds to compete against brands that are long established in the audience’s mind and routine. More importantly, even if you have the budget to start an advertising campaign in your local area, […]