Business and technology shouldn't be difficult


Marketing is the action or business of promoting and selling products or services, including market research and advertising.

6 hidden SEO mistakes that can ruin your marketing strategy

Published by Atul Kumar Pandey on November 12, 2022.
A man using search engine on mobile

In this day and age SEO makes one of the most important cornerstones of the digital market arena. This shouldn’t come off as a surprise keeping in mind that approximately 93% of all online experiences start with a search engine. Out of all these people looking for something, only 0.63% clicks on something from the […]

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Marketing your startup on a shoestring budget

Published by Atul Kumar Pandey on November 2, 2022.

As anyone who has started out in business will testify, there’s no such thing as “build it and they will come”. On the contrary, it takes immense effort to attract customers to your business. The term “marketing strategy” might sound very corporate and perhaps too big for the typical small business but trust us, it’s […]

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Link building resources that will increase your search rankings

Published by Atul Kumar Pandey on October 3, 2022.

Link building is an integral part of SERP. Here are the best link-building resources to increase your search ranking.

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How to create better content than your competitors?

Published by Elvira Huang on August 27, 2022.
Content creation

Were you aware that according to research data, 56% of marketers who leverage blogging state that it’s an effective strategy? Additionally, 10% claim it accrues them their biggest return on investment. If you want more traffic to your site, you’ll need to ensure you create better content than your competitors. Yet, creating content worthy of […]

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How to engage your customers through effective content?

Published by Atul Kumar Pandey on August 15, 2022.

Even though a lot of marketers are concerned with having the appropriate content seen by the right audience, getting discovered is only the beginning. If you want your customers to keep coming back to your business on a regular basis, you need to create engaging content. You can create a sense of community that so […]

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How to find and target your audience for SEO?

Published by Atul Kumar Pandey on August 5, 2022.

These days, SEO is without any doubt one of the most prominent, effective, and productive marketing channels in existence. It really comes off as a surprise then that a countless number of people using this lucrative channel simply overlook the fact that, once we pass put aside technical terms and keywords, SEO is just as […]

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Benefits of managed SEO services

Published by Atul Kumar Pandey on July 26, 2022.

Managing the brand website along with the critical offline operations of the business might be a little difficult and time-consuming for a particular person. This is where web SEO services come in handy. Opting for managed SEO services is the best solution in this case. It can help you to manage the online presence along […]

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How to build a more effective lead generation process?

Published by Atul Kumar Pandey on July 12, 2022.
Cash inside a tiny shopping cart

Generating leads is essential to the success of any business, whether it’s a new startup or an established company. Your business must keep generating new leads for it to keep growing. Generating leads can be complex and time-consuming, but it doesn’t have to be. Often, many business organizations fail in their lead generation because they […]

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5 ways to rank higher on YouTube using SEO

Published by Atul Kumar Pandey on June 16, 2022.

In order to thrive with your business or projects, you have to establish a solid digital presence. More and more marketers are realizing that successful advertising should not just come from a pure volume of published texts or articles. There are a few new platforms that have stepped into the marketing arena, with many amazing […]

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6 criteria to measure content engagement

Published by Atul Kumar Pandey on April 22, 2022.

In this age of the internet, producing and offering content can boost your business in different ways. Perhaps the potential customer finds you through a search result for the product/service you offer, or perhaps they are searching for an article about this product or service and have come to you.

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