It’s In: The Traceable Social Media Goals for Startups and Why They Matter

It’s an acceptable fact that social media platforms right now is one of the most compelling ways to quantify the success of any company. For start-ups, the will to pursue every customer source lies within customer acquisition. And social media platforms are one of the biggest sources of customers, leads, and traffic.

Most startups invest heavily in social media. Unfortunately, the lack of knowledge in social media goals, tracking methods, and metrics in creating direction for social media efforts is hard.

Below are the top social media goals that every marketer and startup should set for themselves and learn how to track.

Brand Awareness

Brand Awareness

The biggest reason why companies join different social media channels is to introduce their brand through digital marketing and yes, word of mouth. Thus, creating brand awareness is a paramount part of social media practices and should be embraced as goals by startups.

Below are the possible metrics that every business can use to track goals;

  • Follower Count – Every social media channel has different ways of representing popularity through followers of profiles and the total number of followers.
  • Posts Reach – You can inspect the scope of your post. In some cases, the more you acquire shares, mentions, pins and retweets, the higher your post reach.
  • Shares, Mentions, Pins, and Retweets – These metrics will show the number of people engaging directly with the brand.

You can trace the following metrics through the analytics of social media platforms. Google Plus has its analytics, so does Facebook, and Twitter has Twitter analytics while Pinterest has Pinterest Analytics.

Web Traffic

Web Traffic

Another reason why companies get into social media marketing is to improve their web traffic. As a matter of fact, sharing contents is a very critical aspect of every social media marketing, next to getting brand awareness.

Below are the possible metrics you can use to track this goal;

  • Social Media Traffic – This is how you follow the number of people who visit your website directly from social media posts.
  • Percentage of Overall Traffic – This rate refers to the overall traffic collected from social media out of the overall traffic of your website.
  • Clicks on Social Media Posts – Through click rate on social media posts, you’ll find out how many people interact with your posts by clicking the links you share with friends.
  • Bounce Rate – It shows the quality of traffic you receive. You’ll find out how long visitors stay on your site after coming from the social media channels.

Google Analytics is the best tool to track this goal. Under the Traffic section, you can inspect the Traffic section, and check the source of traffic in the social media category.

New Leads

New Leads

The expectation for every startup is that social media can at least acquire audience who could be potential customers.

For most start-ups, there’s a certain process where leads are taken to ensure that audience sign up to become paying customers. These startups need to trace how many leads they acquire from different social media platforms.

Below are the possible metrics that every business can use to track goals;

  • Contests / Events Participation – Find out how many people take part in your social media events or contests.
  • Leads Conversion – Check the volume of new leads that convert into paying customers from social media.
  • Leads from Posts – Find out how many new leads your post have generated.
  • Signups from Social Media – Trace the number of free subscriptions or new signups to newsletters that you receive from social media networks.

Use Google Analytics to track conversions from social media. But before you can do it, you need to set conversion goals on the platform first. You need to do it before starting the social media campaign. You can use Mixpanel and Kissmetrics in this process.

Revenue

Revenue

A growing revenue is an enticing incentive for startups to move to social media marketing. For instance, Facebook is a testament that social media platforms can generate substantial revenues for small, medium and large enterprises.

Even Pinterest showcase it’s worth in generating good revenue for fashion, design, architecture and food industries.

Below are the possible metrics that every business can use to track goals;

  • Revenue From Ads – Check out how many people sign up for your site as a result of your advertising campaign on social media.
  • Signups / Revenue – Identify how many people have signed up since the beginning of your social media campaign. It directly converts into revenue when customers pay first to use your product.

Google Analytics is a very reliable tracker for metrics under the section of revenue.

Brand Engagement

Brand Engagement

Capturing customers and potential customers on social media is the biggest factor that every company covets. It’s the best way to get feedbacks.

Below are the possible metrics that every business can use to track goals;

  • Mentions and Replies – Find out how many times the customers or followers replied to your posts or how many times they mentioned you.
  • Shares, Likes and Comments – Check how many shares, likes, and comments your company receives.

Good news, tracking brand engagement is possible through social media platforms that possess these metrics. Following these goals platform by platform is possible.

Twitter has Twitter Analytics for each page or post, so does Google Plus, Facebook, and Pinterest. When you share your post on third-party channels like Hootsuite and Buffer, you can trace the same metrics on third-party platforms as well.

Social Media Customer Support

Customer Support

Social media becomes one of the most preferred places among clients who want to access quick customer service. It is paramount for every startup with social media goals to upgrade customer support through social media as one of the aspects.

Below are the possible metrics that every business can use to track goals;

  • Response Time – Excellent response time for your profile means that you answer immediately to the customers’ queries.
  • The Number of Support Queries – Search for updated social media customer support questions.
  • Customer Satisfaction Score or CSAT – Upgraded scores mean that customer satisfaction is doing well and better.

You can track social media customer support manually or by using a software called Respond.

Takeaway

Everything starts with goals, and the same maxim holds true for business. The possibilities for start-ups are endless. With the proper purpose, right tools, and right marketing strategy, your business will be charting the smooth waters and will flourish in no time. And because we are now living in the cyber age, it only fits that you take advantage of what social media technology can offer.

This article is written by Wade Cockfield. He is the founder and owner of Wade Cockfield Executive SEO in Melbourne. His digital marketing is well-known for providing top-caliber marketing services to different companies. Apart from managing his company, Wade also devotes his time to writing and loves to write just about anything related to his interests. On his downtime, he likes to stay at home and reading his favorite novels.

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