The social casino is not a new trend, but few know its secrets. Here, I will tell you all there is to know about the secrets of social casino games development.
I got most of the knowledge I am about to share from EvenBet Gaming, casino software developers with years of experience and dozens of projects behind their backs. They know what they are talking about when it comes to making great casino apps!
Your Icon is Everything!
Where would games like The Clash of Clans or Angry Birds be without a bright, colorful, memorable icon? Nowhere! You see, most people explore new apps through casual browsing the store, not by looking for something particular. Random findings make for nearly 80% of all downloads!
I mean, did you ever wonder why most game icons follow the same pattern – a screaming face of a king/Viking/soldier/whoever else on a pale background? It’s because this approach works. Even today!
The Insides Matter
Now that people are on your app’s page in the store – do you know what they will see? The screenshots! This is where your interior design comes in handy. Your game should have a great atmosphere. It has to be funny, cheerful and lively. It hast to stand out and attract, not bore with the same old tables and scores we’ve already seen and got tired of.
Be unique, be innovative, be different – but in a good way. You are still making a casino app, so stick to the most of the leading rules and patterns in the industry.
Have a Balance in Promos
You have to honor your most loyal players for the time they’ve already invested into your game with something nice. At the same time, you have to maintain balance and give new players a fighting chance. Give the old guys too much and they’ll be the only ones left in a blink of an eye. Give them too little and they’ll see no value in sticking around whatsoever.
Division of loyalty bonuses that can be claimed upon entering your game on a day to day basis as well as an impressive first entry bonus should keep both sides happy.
Mobile designs are to be as light and simple as possible. Don’t distract users from gaming by anything unnecessary. Truth be told, the login screen and the game choice screen are enough for a decent social casino mobile app. Anything beyond is an overkill. Keep it simple and you will succeed.