When you first start out on your website and are looking to get it online, you are more than likely to opt for the cheapest or most convenient shared hosting package and put it at the back of your mind afterwards.
After some time and you’ve managed to grow successful and gain a considerable amount of following, you should look into upgrading your hosting to a managed solution. You may not realize this, but your cheap existing hosting package may be making your website perform slowly and this may be hurting not only your audiences’ experience but also in the bottom line.
Because audiences in recent years have experienced decreasing attention spans, they are less willing to spare time for websites loading. More than 2 seconds of loading time is bound to lose their attention quickly, which means that they are more than likely to spend less time browsing your website. That would negatively affect conversions, according to studies.
Of course, your website may also be slow due to various reasons. It may be due to an off-the-shelf theme that is too old for your website’s working version or requires various components for it to load properly, numerous addons in your website that are required for your website to look as it does now, or even having an image-heavy website, especially when it continually utilized high-resolution images that have large file sizes and therefore take more time to load to their full quality.
However, your hosting plays a major part in terms of your website speed. Utilizing a good hosting foundation is the first place to start when you are looking to optimize your website’s speed. And because this is a very technical aspect, many do not realize or actively choose to ignore the types of hosting they can utilize. It tends to be something that gets put on the back of the to-do list for your website’s upkeep, almost never resurfacing again until it becomes a major or recurring problem and therefore has affected the website (and the company) significantly.
According to WPShrug’s infographic, there are several types of hosting that you may consider for your website:
- Shared – A cheap and no-frills package, which may not be the best option if you are looking for security and performance;
- Reseller – A type of hosting platform that allows you to resell your hosting space to other companies on behalf of your provider;
- VPS (Virtual Private Server) – A hosting platform who may look similar to a shared hosting at first but carries vast differences;
- Cloud – A new kind of hosting technology that allows you to utilize the resources of a network of servers;
- Dedicated –A hosting platform where you have full control of all the resources; and,
- Managed – An extension of VPS, Cloud or Dedicated hosting that is targeted to companies looking to delegate daily server management and maintenance to the provider rather than by themselves
Learn more about these hosting services and what the best option is for your website through this infographic: