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Marketing

Marketing is the action or business of promoting and selling products or services, including market research and advertising.

Crucial mobile app branding strategies

Published by Atul Kumar Pandey on July 12, 2019.
Mobile App Branding

Branding is directed towards the target audience through a set of psychological and marketing techniques to ensure the success of the products or services in the marketplace. In the mobile world, applications act as an extension of a brand and users have the final say on whether it would be successful or not. Mobile app […]

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Is Social Media Marketing Worth Trying to Grow Your Small Business

Published by Atul Kumar Pandey on July 10, 2019.
Social Media

Social networking sites are on its hype as it is offering a considerable amount of benefits to the users. If you are one who wants to promote their business effectively, then it is your responsibility to make the use of social media as a marketing tool. Lots of social networking sites are available like Instagram, […]

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Digital marketing strategies to generate leads

Published by Atul Kumar Pandey on July 7, 2019.
Generate Leads

Conducting business is futile if you do not have prospective customers. Your marketing journey begins with driving organic traffic to your webpage, converting it into leads, and eventually into customers for the long run. For any brand, it is essential to invest in product development and there is no denying the fact. However, even the […]

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Social media marketing ideas you are not using

Published by Atul Kumar Pandey on June 19, 2019.
Social Media Marketing

Social platforms are not a novelty in the digital marketing universe, but they keep evolving and creating new opportunities for brand promotion. It’s not a surprise given the fact that networks such as Facebook and Instagram attract more than three billion monthly active users. However, building a comprehensive social media marketing plan is everything but […]

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Checklist for Online Marketing – Ways to Promote Website

Published by Atul Kumar Pandey on May 14, 2019.
Online Marketing

Nowadays, you need to do everything in your power to make your business stand out from the competition. Online marketing is imperative if you are to be a success. There are so many different ways to advertise and brand your business effectively by using the web. It is important to take advantage of these. Keeping […]

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Healthcare SEO: Key Factors to Consider

Published by Atul Kumar Pandey on April 5, 2019.
Healthcare SEO

The world of healthcare is always a hot topic because there millions of people who are accessing the internet and are trying to look for medical terms or try to look for what possible diagnosis they might have for the symptoms that they are manifesting. Thus, if you want your company to be the first […]

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Leverage Your Small Business’s Marketing Budget

Published by Atul Kumar Pandey on March 13, 2019.
Marketing Budget

When money is tight for your small business, marketing could be one of the first expenses that you seek to cut. But this could be a very grave mistake for your brand. In fact, you should be looking to invest as much as you can into marketing in order to drive more engagement to your […]

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Top 10 SEO Expert Digital Marketing Courses

Published by Atul Kumar Pandey on January 14, 2019.
Digital Marketing

Digital marketing using Search Engine Optimization (SEO) has gained high popularity in recent years. More and more companies have been drawn towards digital marketing because of the increased population on the Internet. SEO, when used correctly, works to enhance the rankings of your company’s website when a user does a search online. As your website’s […]

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How to Connect Your Online and Offline Marketing?

Published by Atul Kumar Pandey on January 12, 2019.
Connect Your Online and Offline Marketing

To get more leads and conversions, your online and offline marketing campaigns should complement each other. If you’ve been running both campaigns somewhat independently, it’s time to connect the two for optimum results. Here are the most effective ways to blend your online and offline marketing to capture more leads and obtain a higher return […]

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Email marketing tips: Writing emails that get opened, read, and clicked

Published by Atul Kumar Pandey on December 14, 2018.
Email Marketing

By nature, composing and sending an email is a personal medium of communication. Thanks to technology, it is by far the simplest way to reach people. However, not every email is the same. Emails that serve a higher purpose than just saying ‘hello’ to a friend also carry grander responsibility. That’s it if you want […]

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