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Marketing

Marketing is the action or business of promoting and selling products or services, including market research and advertising.

Boost Your Content Marketing ROI by Using These Time-Tested Strategies

Published by Atul Kumar Pandey on December 1, 2019.
Content Marketing

The close relationship between content and SEO makes it mandatory for any marketing agency to ensure that they use content marketing alongside SEO in a collaborative manner for maximizing marketing gains. That is known to all, but this does not mean that it will work for all and even may not work for you. After […]

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How Do You Manage Marketing?

Published by Atul Kumar Pandey on November 26, 2019.
Marketing

Every business with a solid marketing plan needs to have someone at the helm to keep it running well. Digital marketing is an important tool when it comes to reaching your customers and it has injected a huge boost into businesses around the world. When you work with the world wide web, you realize that […]

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How to Align Your Email Marketing with the Customer Journey?

Published by Atul Kumar Pandey on November 12, 2019.
Email Marketing

Email is an incredibly powerful tool when used correctly, but it’s important that each email fits its place in the customer journey and responds to your readers’ needs. Providing relevant messaging is one of the most challenging aspects of any email campaign. If you’re interested in updating your email marketing practices, personalization should be your […]

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Effective Social Media Marketing Ideas to Attract a New Target Audience

Published by Atul Kumar Pandey on November 9, 2019.
Social Media

In recent times, social media has been a buzz. People come to interact, exchange ideas, and to meet new people over the internet only. This is not the only thing that could be done on social media platforms today. Marketing has been included in the list of things to do on social media. Social media […]

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Why Link Building is Not the Future of SEO?

Published by Atul Kumar Pandey on October 23, 2019.
Link Building is Not the Future of SEO

What is Link Building? We often hear the term ‘link building’, especially when we are in the field of SEO (search engine optimization). Link building means getting external links to your website. Basically, it is the practice of promoting your website to other website owners. Link building increases inbound links to a webpage, which in turn […]

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Tips for Creating a Marketing Dashboard

Published by Atul Kumar Pandey on October 4, 2019.

Whether you’re building a marketing dashboard for your own company, or you’re creating a marketing dashboard for your clients, it can be overwhelming to know where to start. There are so many metrics to consider, and you have to hone in on the ones that most important within your business or the business of your […]

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Facebook SEO: 15 Tips for Your Fan Page

Published by Raul Harman on September 12, 2019.
Facebook SEO

Facebook remains a king among social networks. It serves as your second homepage. This is where your customers will go when they want to learn more about your business or check peer reviews. It also gives your brand greater exposure, shapes your audience’s perceptions, builds stronger relationships with them, and, ultimately, improves your conversions. Precisely […]

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5 Things to Know Before Launching an Influencer Marketing Campaign

Published by Atul Kumar Pandey on August 30, 2019.
Influencer

Influencer marketing is not something new – big brands are implementing it into their marketing strategies and enjoying benefits. This helps to successfully expand the reach and boost brand visibility. It’s not something you would want to miss out on, especially if you work with a big name. On the flip side, influencer marketing can […]

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Massive Mistakes in Marketing You Must Avoid

Published by Atul Kumar Pandey on August 13, 2019.
Massive Mistakes in Marketing

Mistakes in marketing can cost your business a fortune in profit and have a long-lasting impact on your business brand. Here are some of the errors that you can’t afford to slip up on when promoting your company. Looking in the Wrong Place One of the key errors you can make with marketing is focusing […]

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Don’t Be Fooled into Believing These SMS Marketing Myths

Published by Atul Kumar Pandey on July 14, 2019.
SMS Marketing Myths

Many marketers are having a preconceived notion about SMS marketing and there are a number of myths or misconceptions doing the rounds. However, we simply cannot undermine the versatility and power of SMS marketing in boosting your brand and business even in 2019. SMS marketing is almost 26 years old and is still going strong. […]

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