Marketing is the action or business of promoting and selling products or services, including market research and advertising.
If you are running a business online, then it is evident that you will love to find your website on the front page of every search engine including Google, Bing, or Yahoo. And if you want to get your website on the first page of search results, you need to have the best internal knowledge […]
Online store marketing or eCommerce marketing is a set of measures aimed at increasing sales (and, accordingly, profit) of an online store. As it becomes clear from the name, the specifics of marketing in the case of an online store is that the entire complex of measures is carried out on the Internet, which imposes […]
When you run a small business, it can be tempting to focus on traditional and print marketing. This is because this is the kind of marketing that many of us have been exposed to while growing up. We may have long dreamed of seeing our company advertise on the television, seeing billboards with our branded […]
What separates a perfect SEO report for a low-quality one? Low-quality SEO reports are complex and packed with technical jargon. They include way too many KPIs and metrics and do not explain them to a client. Just because you are tracking clients’ SEO performance via multiple tools, copy-pasting a bunch of stats to Excel, and […]
Voice assistants have been gaining momentum over the past few years. According to Gartner, over 75% of households in the U.S. already own a smart speaker. Parallel with the rise of voice-enabled technologies, the number of voice searchers is also growing. By the end of 2020, over half of online searches will be based on […]
As a business owner, you may be offering the best products and services in the market. However, all your efforts can potentially go to waste if people don’t know about your business. A strong online presence is essential to any business’s success in this day and age. It is something that cannot be overlooked that’s […]
Back in 1951, Solomon Asch decided to conduct a simple experiment to determine to what extent social pressure impacts people’s decisions and actions. He invited a group of college students to participate in a line judgment test. They were shown three lines in the right picture and a single line in the lift picture. Their […]
You now have a list of things which you require to simply take care . Content is still going to dominate the digital world and also keeping it user-centric to simply help your audience will bring you closer to them. Do this, and your customers will serve as your marketing agents supporting your brand through word-of-mouth.
The close relationship between content and SEO makes it mandatory for any marketing agency to ensure that they use content marketing alongside SEO in a collaborative manner for maximizing marketing gains. That is known to all, but this does not mean that it will work for all and even may not work for you. After […]
Every business with a solid marketing plan needs to have someone at the helm to keep it running well. Digital marketing is an important tool when it comes to reaching your customers and it has injected a huge boost into businesses around the world. When you work with the world wide web, you realize that […]