Marketing

Marketing is the action or business of promoting and selling products or services, including market research and advertising.

Is your social media marketing ignoring a key demographic?

Seniors

A significant percentage of marketing campaigns have a tendency to focus on the younger and middle-aged markets, judging by the advertisements across different channels. Yet, businesses have good reason to reach out to seniors as well. Seniors constitute a significant and growing percentage of the population, and they have significant spending power because of retirement […]

Optimize images for SEO

Images

Images and visuals are the main modes of information presentation these days. Optimized images can drive more traffic to your website and blog. Just follow some of the basic search engine tips.

Why is email marketing important for you?

Email marketing

There could be advantages and disadvantages of email marketing, but you cannot ignore the fact that email marketing is still one of the most effective ways of reaching out to your customer whatever your business may be. More than 2.5 billion people use email as a way of communication, this is growing daily. The question […]

How to write Google-friendly content?

Content writing

SEO-optimized texts are necessary for the proper indexing of the page and site in search engines. Without unique content with keywords, it is impossible to get a large amount of organic traffic. In today’s reality, it is impossible to attract readers to your site or blog with the boring, uninteresting, and robotic SEO text. The […]

How VR marketing will affect consumer to brand interaction

Virtual reality

Immersive technology, the group name for augmented reality (AR) and virtual reality (VR) is not the future, it is now! It is no secret that in 2015 when VR became a reality, it wasn’t much use. But through years of development and improvements, top tech companies such as Google, Samsung, HTC and Oculus are finally […]

5 reasons why digital marketing need to be a part of your food business

Food

One of the latest and impactful trends which are going on in the business world these days is digitalization. Almost all people are familiar with this term nowadays because of the rapid expansion of the world of the internet. People have really got fond of the internet, and because of the existence of smartphones, it […]

How to create the perfect omnichannel marketing strategy?

Omnichannel Marketing Strategy

Leads, prospects, and customers of today move from device to device and from one digital channel to another when interacting with the brands they follow. Americans use, on average, 4.3 different devices per day to browse the internet. Also, the average number of social media accounts a person has in 2020 is 8.6. Making sure […]

What are the benefits of marketing?

Marketing

In our modern society, it is more important than ever that businesses have a means of promoting themselves and marketing their products. Having the ability to advertise one’s product allows businesses to grow and expand and can be the deciding factor between creating a global conglomerate and becoming professionally stagnated. Realizing the opportunity that can […]

How to improve your article marketing?

Article Marketing

The key to being successful at article marketing is by putting a lot of content on the Internet. The next important things are to get readers and to appear as an expert. The more popular you get, the more it is likely people will keep reading your content. Putting out a lot of high-quality articles […]

Why website localization is important for global marketing?

World map

The COVID-19 pandemic has impacted the business sector tremendously. Due to social distancing measures and home quarantine, people started working from home. They have also started shopping from home — that is, online. In order to keep operations going, businesses have moved to digital. But this move can also be seen as an opportunity to […]