Interlinking of your blog’s contents brings some benefit to you, which not only loved by your readers but search engines too. Moreover, as a webmaster you have the complete control over the links of your site where you can create, review and edit the links. Interlinking has numbers of SEO (Search Engine Optimization) benefits that we must exploit as much as possible.
If anything is so simple and on which we have complete control, then why not make full use of it? Here in this post I am going to explain you about 5 advantages of interlinking your blog contents.
1. Better User Experience
Internal links with valuable and relevant content gives your reader a single platform to explore within your site. It creates a better user experience where for basic information readers do not have to Google it. As far as you have ready references readers will stay on your site for a longer time.
Readers like to refer relevant contents for better and in-depth knowledge. If you offer them a better blog then readers will love to visit your blog again and again.
At the end happy reader becomes a loyal follower.
2. Increase Page-views and Decrease Bounce Rate
In web traffic bounce rate is how long a visitor visit your site and move away. If visitors are just coming and going that does not show any potential from your site; even this is a failure in blogging success.
That is why we must interlinks our blog articles with relevant topics, so readers will stay long on your site and keep visiting your most of the pages.
To decrease bounce rate you must create interesting blog where users would like to read more and more. Moreover involving images, videos and animations in your contents also help in decreasing the bounce rate of visitors.
3. Old Content Stays Fresh
Blogging is something where your old contents easily gets scrapped once its popularity is over. But with interlinking you can make your old contents stay fresh. Moreover, if you have few old topics which still not received much exposure and has potential then you can drive a nice amount of traffic to most unseen topics as well with the help of interlinking.
4. Passes on the Link-juice
Internal links within your site is as important as your inbound links (links from others website to your website).
Page rank and its credibility of all posts of your blog even homepage and pages are different. Search engine ranks your pages considering their different parameters which could not be same for your every content.
Inbound links helps us to meet a better rank; where with the help of internal links you can distribute link-juice between low ranked and high ranked pages. This helps your low ranked pages to rank well in search engines.
5. Anchor Text Advantage
Anchor text means the keyword and phrases used in the hyperlink. It is simply a title of the link.
Just like inbound links where anchor text is helpful for your site; same applies for interlinks too. Anchor text emits few more information about the link which acts like a mouse over information. Beside from readers point of view anchor texts also helps search engines to trigger your content for pointed links; and it helps search engine bots to crawl and index your web pages in a better way.
That is why interlinking your blog contents is beneficial in all terms. So before publishing a new post and topic we must look for whole content again and check for the potential interlinks.