Depending on which retailer you ask, there are between 8 and 20 major shopping seasons in a year. But, the main shopping seasons are; New Year’s Day, President’s Day, Memorial Day, Independence Day, Labor Day, Columbus Day, Black Friday and Cyber Monday. And, all these seasons are designed to get buyers into the brick and mortar stores as well as eCommerce stores.
Where does social media fit into all this? Social media has grown in leaps and bounds over the last few years. This has been good for retail brands because, for a fraction of what it used to cost, they can deploy ready-made social media contests, find out what their audience is thinking, identify key influencers and monitor the impact of their social media campaigns. In the past, social marketing campaigns of this magnitude would cost great sums of money. These days you need not hire a social media expert or expensive data analyst. There are a wide variety of tools that can be used to boost a retail brand’s shopping campaigns.
The following are three social marketing tools that are a cut above the rest.
#1. The Wyng Platform
Formerly known as Offerpop, The Wyng Platform claims to have delivered 202 million campaigns, 470 million visitors and 250 million participants over a period of six years. By examining the tool, you quickly realize this isn’t just hot air. The tool is jam packed with features. With its design module, you can choose from a variety of campaign templates and configure them to align with brand guidelines using a simple drag and drop builder. Its launch and management module allows you to publish your campaigns and activations to a wide variety of channels. You can respond to your audience, acquire content rights and manage consumer content right from within the platform. The platform also integrates with many other systems allowing you to export your data. You can also download campaign metrics in real-time.
#2. Simply Measured
Simply measured prides itself in helping retail brands understand their audience’s, interests, influence, interactions, and intent. It’s “listening” features allow you to identify influencers, understand your target audience, and analyze emerging topics of conversation to strategically drive brand awareness. With its social analytics features, you can discover insights to plan and execute your social strategy as well as benchmark your performance against competitors, across channels. Its content share tracking feature allows you to understand which content resonates with your audience by seeing which URLs they share on social, both publicly and privately. Finally, Simply Measured offers excellent conversion tracking. Driving full-funnel impact from social and content marketing means tracking your social content all the way to the point of conversion.
#3. Post Planner
Unless you’ve been living under a rock, you know that social media post scheduling is a great time saver. But, imagine the value in an application that also helps you with identify engaging and relevant content to share with your audience. Well, that’s exactly what Post Planner does. Post Planner makes it easier to be a social media page manager by helping you fill content gaps with great ideas to post. Post Planner also integrates with a social media image creation tool known as Canva so that you can quickly create images for your posts. Post Planner is definitely the daily go-to solution for finding and scheduling top performing content. It can schedule content across multiple social networks and simplifies everything you do, giving you more time to focus on cultivating and growing your online community. Their newest addition to their already popular content engine is the trending content feature. This feature allows users to add content feeds from blogs, Twitter feeds and Facebook Pages and organize them into custom pages. This is the only content curation application to pull from social feeds and blogs.
As mentioned at the very outset, social media has become widespread. In fact, marketing and social have become near-synonymous. The merging of technology and marketing has even given rise to new words such as “martech”. The fact is, brands need all the help they can get to make sense of social signals. While human input can never be ruled out, using social media tools to interpret the data is much faster and more accurate.